Jim Simcoe

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I’m Jim Simcoe and I dig helping people transform their lives.  For me, there’s nothing like helping someone make a huge leap towards happiness, success and fulfillment in their lives. Some people drink or do drugs, I help people.

I’m definitely not a guru and I don’t have a one-size-fits-all system. In fact, I think most gurus are full of crap but that’s just my opinion.

I am a father, husband, author/speaker/podcaster, tree-hugging capitalist, surfer, crossfit guy, RHCP devotee, fish taco fiend. I’m a left-handed Aries from Attleboro, MA currently living near the beach in San Diego, CA.

Events that have shaped my life (good and bad):

Sexual Abuse

I was sexually abused by my Uncle for years when I was in middle school/high school. I’ve blocked out most of it so don’t remember much of my childhood before that time. At the time I didn’t care if I lived or died and I carried the shame of the abuse with me for 25 years.  I still get triggered by late afternoon sun (the time of day usually when my Uncle would come after me) and it’s affected almost every relationship I’ve ever had. 

So if you’ve been through trauma, I know what thats like. If you’ve been abused (and I hope you haven’t) I know what that’s like too.

I know what it’s like to feel shame, feel hopeless and have major trust issues.  Luckily I worked through it and can happily say that my life today is awesome.  Sexual abuse or other trauma does not have to irrocably f*ck up your life.  I fully believe you can recover from it.


I’ve been married for 16+ years.  While it’s not always been puppy dogs and rainbows our marriage is overall awesome.  A lot of the work I do is helping people figure out their relationships.  Again, I’m not an expert but I do know what works in a relationship and how to get your relationship on track no matter where it is now. Relationships should be filled with fun, intimacy, trust and hot sex. If it’s not then you owe it to yourself to do something about it.


Playing in a band in college taught me to face my fears. I was the lead singer and the thing is I’m not a gifted singer. In fact, I’m really not that great at all. So I had to face my fears of performing in front of people (scary) and being not great (embarrassing, also scary).  I was in the band for four years and we were pretty popular.

I learned that (for me) being an entertainer on stage and pouring my heart into each song was more important than singing technically perfect. This experience gave me the tools to face my fears, boost my confidence and help others do the same.  Sounds crazy but being in a band was one of the biggest keys to my personal development.


I’ve played sports all my life including college lacrosse, flag football, surfing softball, crossfit, basketball. Sports have taught me how to build mental toughness, discipline, commitment and work with others. 


I’ve worked in big jobs in Corporate America and launched my own businesses.  Previously, I’ve felt stuck in my job and unsure what to do. I’ve also launched and sold several successful businesses. I’ve raised money for start ups (over $15M in total) and I’ve also lived on Mac & Cheese with three bucks in my checking account for a period of time.  I can help you figure out your career, your purpose and wha the hell you want to do with your life. And it doesn’t matter if you’re at the beginning of your career or towards the end of it.