Tony Stark's Hero Up Podcast
Hero Up: Everyone loves a great hero story, but only some know they have what it takes to be the hero in their own life.
The Hero Up podcast is here to give you practical, actionable advice and insights into the stuff I'm known for (copywriting and marketing), but that's just a tiny piece of the show. I'm going to talk about mindset, lifestyle, impact…and being freaking human.
We are going to talk very openly about things in your business or personal life that fall into any of these categories: unexpected, traumatic, heartbreaking, terrifying, miraculous, extraordinary, life-changing.
If you have goals that changed, dreams you gave up on for something else, hard lessons learned, big successes, big failures, finding faith, losing faith, addiction, love... things you were unsure how to achieve - this is the place to find commonality, connection, and confidence to be the hero you were created to be!
Tony Stark's Hero Up Podcast
06: Marketing with Integrity and Healing with Love with Lisa Manyon
Key Points Covered:
- Introduction and Passion Points in Marketing
Lisa explains the concept of focusing on passion points instead of pain points in marketing messages, emphasizing the importance of connecting with people's passions and aspirations.
- Copy is Queen: Rethinking Traditional Marketing Approaches
Lisa discusses the importance of copy in the marketing mix, coining the phrase "Copy is queen." She stresses the need to create compelling and respectful marketing messages.
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark
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